Act

Agent configuration

Train your agent

Talk to it like a teammate - ask why it did something, correct it, teach it. Everything you say here becomes how it drafts.

Never mention "Nike" by name in public replies.
AgentDone - "Nike" is blacklisted in every public reply. Where a comparison is unavoidable I'll say "other carbon racers" instead. It's in your blacklist below if you change your mind.
Why did you offer 15% to that triathlete yesterday?
AgentShe posted an explicit switching signal - a third failed pair of a rival racer, 76K views and rising. That fires your high-intent-switcher rule; confidence was 90%, based on how similar offers converted. Want a higher bar before discounts go out?

Voice & vocabulary

How the agent sounds - and the exact words it uses and never uses.

Formality

Emoji

Company jargon - use oftenYour terms, product names and phrasing. The agent works these in naturally.

three stripesAdizeroterracedrop daycolorwayin your rotation

Blacklist - never sayWords and phrases that must never appear in a draft, anywhere.

NikeswooshVaporflyJumpmandupe

Autonomy

Decide what Actero ships on its own and what waits for your approval.

Crisis responseOwned responses to fast-moving product crises. Given the stakes, keep this on Review so a human signs off before anything goes public.
Brand commentReplies from your official accounts. Review keeps every public post human-approved; Autopilot lets Actero post low-risk replies on its own.
Organic commentComments from unbranded, authentic-looking accounts. Review is recommended - these steer conversations and carry disclosure risk.
Sales messageOutbound DMs to high-intent buyers with an offer or coupon. On Autopilot, Actero sends them the moment intent is detected.
Ambassador offerPartnership and bounty offers to breakout creators. Autopilot moves fast on time-sensitive micro-bounties; Review lets you approve the spend first.
Affiliate linkHands a unique affiliate link to creators already promoting you. Low-risk, so Autopilot is a safe default.
Narrative playCoordinated, staggered comments that reshape a narrative. Keep on Review - these are the highest-nuance actions.
Developer supportPublic replies with a code snippet or docs link to a stuck developer. Review lets an engineer verify the fix before it posts.
Ad boostAutomatically surges ad spend on a competitor's keywords during their outage. Review is recommended before Actero moves budget.

Rules & Guardrails

Plain-language rules the agent follows, and hard limits it never crosses.

Acknowledge the problem before offering anything.
Ground replies in live CRM deal and pricing data when relevant.
Never disparage a competitor by name.
Always disclose paid or ambassador relationships.
Never promise refunds over $200 without human approval.
Escalate anything legal or medical to a human instantly.

Knowledge sources

What Actero learns your brand from - connect your systems or upload files, and every reply is grounded in them.

Connected systems

Confluence

1,284 pages · brand, product & support spaces

Connected

SharePoint

312 docs · comms & legal libraries

Connected

CRM - live deals (Dynamics 365 / Salesforce)

Deals, entitlements & pricing · syncs hourly

Connected

Notion

Wikis and product specs

Google Drive

Shared drives and folders

Files

brand-voice-guidelines.pdf2.4 MB
product-catalog-2026.xlsx8.1 MB
crisis-playbook.docx640 KB
legal-approved-replies.md88 KB