Monitor
A defect narrative is forming around the Adios Pro sole. 40+ clips in 20 minutes, led by a 1.9M-follower marathoner.
+1840%
41.2K posts
Ship the crisis response now and get ahead of the 'bad batch' framing before press locks it in.
New Balance's midsole-delamination stop-sale is sending racers hunting for a replacement carbon shoe - right now.
+320%
62K posts
peaks in ~3d
Launch a trade-in offer targeting affected SC Elite owners. Peak intent window is ~72 hours.
Runners are increasingly asking how long carbon shoes actually last - a question the Adizero wins on versus the Vaporfly.
+140%
18.5K posts
peaks in ~7d
Seed durability data into the debate and pull the Adizero into every 'best carbon shoe' comparison.
Samba, Gazelle and Handball Spezial are exploding across style TikTok - a warm, high-affinity audience for new colorways.
+210%
94K posts
peaks in ~14d
Ride the wave: seed colorway drops with micro-creators and lock the 'goes with everything' narrative.
Early Vaporfly 3 durability complaints match the curve that preceded Nike's last return spike. Actero projects a switching wave.
+46%
4.2K posts
peaks in ~10d
Pre-stage an Adizero switch campaign now. Actero will trigger it automatically when the wave crosses threshold.